Adulting Academy

Who it is for: Buyer and user are the same person: an 18-29 year-old who has left school without the practical skills adult life assumes. — source: domains/products.xml id=adulting-academy subdomain='life-skills learning' + the market thesis registered 2026-08-05

What it is: Practical adult life skills — money, housing, career, credit, taxes, negotiation, side hustles — taught the way adults actually learn. The skills school skips. — source: intent/adulting-academy.intent.xml <identity> and <purpose> + domains/products.xml subdomain='life-skills learning'

Why now: Just-in-time financial capability outperforms courses by 48%; the intervention has to arrive at the moment of need, which is a phone, not a classroom. — source: Fernandes, Lynch and Netemeyer (2014), Management Science

The opportunity: Young adults face rent, credit, insurance and salary negotiation with zero formal preparation, and the cost of not knowing compounds for years. Measured as capability rather than content consumed. — source: intent/adulting-academy.intent.xml <problem> + its ttcf source='flm14-fin-ed', standard = CFPB Financial Well-Being Scale (2015)

Year-1 ARR — not yet measured. Node models SOM as ~$0.5-0.75M ARR by Year 5, with no year-1 point. Same reason as marketsapien: no ramp in the node to read.

Where it lives: adultingacademy.reaveslabs.ai + iOS/Android app stores · US — source: product-registry url + intent distribution (FREE 60 modules in the store, PREMIUM 320 on the PWA)

GTM strategy: App-store led: 60 free modules (10 domains x 6 Bloom levels) as the store entry, converting to 320 premium modules on the PWA. Corporate licensing is the stated upside, not the entry. — source: intent/adulting-academy.intent.xml <behaviors> (FREE 60 in store, PREMIUM 320 on PWA) + domains/investment-terms.xml#portfolio ('Subscription…

Why us: First-principles frameworks delivered through story and game mechanics, against a need with no incumbent: young adults face rent, credit, insurance and salary negotiation with zero formal preparation. — source: domains/investment-terms.xml#portfolio ('Wedge: first-principles frameworks via story + game mechanics') + intent <problem>

Right in front of us: BETA on iOS with in-app purchase wired and 6 store modules shipped; 60 free modules built as the store entry against 320 premium on the PWA. Corporate licensing is named as upside, with no pilot in flight. — source: domains/products.xml id=adulting-academy stage='BETA (iOS IAP + 6 store modules)' + intent/adulting-academy.intent.xml distribution + domains/inves…